As Ethereum’s Price Has Soared, So Have Lamborghini Sales

Lamborghini, the Italian maker of racy luxury automobiles, reported record sales today. It delivered 3,815 vehicles to customers last year, its seventh consecutive year of sales growth.

Now, correlation is not causation, but Quartz would like to point out that as Lamborghini sales have surged, so has the price of ether, the digital token used by the Ethereum cryptocurrency network. Ether traders prize Lamborghinis (half-jokingly) as the ultimate status symbol in their world.

For the uninitiated, Lamborghinis and Ethereum riches share an almost mystical bond. The most famous manifestation of this is a piece of digital art by Reddit user earthquakequestion depicting Ethereum’s creator, Vitalik Buterin, in the garb of a holy man. Between his open palms is a red Lamborghini Aventador (690 brake horsepower). It is titled “Soon…”, a reference to “The Flippening,” when the market value of Ethereum will for the first time eclipse that of its better-known crypto counterpart, Bitcoin.


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